1. Introduction With the development of technology, the net profit has rapidly evolved into a spherical phenomenon, and it has solely changed the ways people do business (Rowley, 1996). net has direct to a new type of transaction which is online wander in recent years. More and more than people strike to grease ones palms products on the Internet, instead of visiting an ordinary store. An online discern conducted by InsightXplorer Ltd. in November 2009 indicates that up to 86 percent of the Internet users in Taiwan put one across at one time bribed products online. The author wants to investigate into this phenomenon of online shop trend. 2.1 Motive and purpose galore(postnominal) journals have discussed about online shopping behaviors from shoppers points of view. Online shoppers put on science and perceived try have been investigated thoroughly in the past years. However, there are few researches involving the aim of online sellers. at one time the d emand of reliable products appears, the leave be a sufficient supply follows. Thus, this research focuses on the role of online sellers in online purchase behavior. Both the benefit perceptions and perceived risks of online sellers will be included.
This research paper aims to find out (1) college students attitudes toward online shopping, (2) the causes that more and more college students purchase products online, and finally (3) the causes that college students choose to be online sellers as their part-time jobs. 2. belles-lettres review Benefit perception and perceived risk choices butt joint affect peoples willingness to involve in the online shopping behaviors. The author will first look into certain forward studi! es to define the terms of favorable benefit perception and disadvantageous perceived risk. 3.2 Definition of online shopping Online shopping is the surgical cognitive process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop or online store evokes the physical...If you want to get a full essay, order it on our website:
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