Ethels Chocolate Factory

Ethels java Lounges Claudette Harrington Professor Kelly MKT100078VA012*1118*001 (Principles of Marketing) Fall 2011 Date (put in date of submission) 1. Describe the type of consumer buying last that stovepipe describes the choice to indulge at Ethels. The type of consumer buying purpose that best describes the choice to indulge at Ethels coffee tree Lounge is limited decision qualification. This type of decision qualification requires low level involvement (although higher than routine decisions) because the consumer exp abrogates single if moderate effort in looking for information or in considering different alternatives. Also limited decision making happens when the consumer has previous product experience but they might be unfamiliar with Ethels brands. The Mars Corporation is an older involvement that is well known yet has made many changes for Ethels Chocolate Lounges by taking many of their ideas from companys like Godivas and Starbucks. Wh en Mars Inc, made changes to its coffee exertion because of previous bad experiences the lounges become fairly unique compared to opposite chocolate lounges. However before the consumer chooses to buy Ethels chocolates he/she will likely evaluate several other brands be on the ambiance, promotional claims, and their prior experiences. 2.

Discuss the factors that influence a consumer to spend money and time at Ethels. The factors that influence a consumer to spend money and time at Ethels café end include person, cultural, social, and psychological factors. Individual factor consists of gender, age, personality, lifestyle, and attitudes. According to the character reference reference study, Joan ! Steuer, President of Chocolate Marketing claims that, for women, tasteing chocolate in a luxurious lounge is like taking a candle lit bubble bath. Ethels is appealing to the individuals gender, self-concept, and lifestyle. By stating that a customer can enjoy chocolate in a luxurious lounge theyre real catering to the...If you want to get a sufficient essay, baffle it on our website: OrderEssay.net

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