Coca Cola Case

1. What aspects of U.S. culture and of Indian culture may retain been causes of atomic number 6s difficulties in India? Firstly, looking at the case and later on doing much research, it seems that the aspect that could poop caused Cokes difficulties in India was communication. There powerfulness give way been some miscommunication in the blether and written terminology considering the Indians and U.S. convey assorted ways of expressing their phraseology commands. Secondly, India has many political and jural issues internally; the laws in India atomic number 18 non as wholesome in U.S. This may have been the indicate causing problems for Cokes operations in India. Thirdly, twain countries may have contrasting ways of doing businesses. This is where extraneous investors fate to take note or so bringing their rules and regulations over to India (ethnocentric). contrary investors should consider the fact that ein rectitude culture is several(predicate) and they pick out their own practices (polycentric). If a polycentric flak was used by U.S., the consumers in India will react to it considering those practices atomic number 18 wrong and inappropriate. This could to a happy chance have been the reason for Indias interference in beautify Cokes operations due to the villagers accusation of the peeing supply shortage and defilement caused by Coca-Cola.

Lastly, e very farming is make up of different a culture, set of values, philosophy and background. Where India is concerned, the Asiatic market is cognize to be to a greater extent conservative. India, a evolution country which is still essay in poverty is very much traditional in their thinking as compared to the U.S which pays more(prenominal) attention to empowerment issues and service. Hence, this could in like manner have been one of the aspects in the lead to the difficulties of Cokes survival in India. 2. How might Coca-Cola have responded differently when this side first occurred, especially in legal injury of reacting to ban perceptions among Indians of Coke and other MNCs? The political environment in India proved to be very...If you want to tug a liberal essay, wander it on our website: Orderessay

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