Marketing

SECTION 1. INTRODUCTION: The Woods Family Company located at Homebush Bay, NSW Australia is a private company that entrust be trade in and processing Nanas Own Cereals. The companys magnificent honours degree crossing lead be porridge. The offer of this paper will be to address the selling Strategies of introducing this carrefour to Australian consumers, identifying the study trends and to tailor a marketing fancy to suit the company, meet the customers expects and needs and to envision the market competitively. The study(ip) trends to be addressed in this assignment will be Geographic air division, demographic Segmentation, Psychographic Segmentation and behavioral Segmentation. SECTION 2. nates MARKET: Market segmentation is the graduation step organisations throng in deciding who the company is firing to sell the overlap too. There ar several variables at bottom the market segmentation. These creation: Geographic, Demographic, Psychogr aphic and Behavioural factors. Geographic Segmentation Dividing a market into polar geographical units such(prenominal) as nations, regions, states, municipalities, cities or neighbourhoods. market 8e Kotler browned Burton Deans Armstrong; 2010) The company will focus on placing their product in cities and major(ip) suburbs. This is based upon the fact that there ar major shopping centres in all cities and that all major suburbs pick out supermarkets and/or local family owned market place shops. Demographic Segmentation Dividing the market into groups based on demographic variable such as age, sex, family size, family life cycle, income, occupation, education, religion and nationality. Marketing 8e Kotler Brown Burton Deans Armstrong; 2010) The Demographic market that the company will be focusing on will be people elder 65 and over. Statistics are showing our population is getting sure-enough(a) and this increasing. Australias population is perform to change substantially over the contiguous 50 year! s, with close to one in four Australians beingness 65 years or older by 2056,...If you want to get a full essay, order it on our website: OrderEssay.net

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