Creativity in Management

1         Introduction

We all possess the ability to think creatively. As clement animals, we are born with come creative thinking abilities - it is in our biological makeup to create - but we probably acquired roughly of our higher levels of creativity. That is, the creative problem solving abilities we use to answer other than day-to-day problems are most likely learnt. through and through training, we expect learnt to respond to certain situations by custom figure our responses, creating solutions for non-routine situations (Vangundy, 1992)).

2         What is Creativity?

Creativity is a process of developing and expressing falsehood ideas that are likely to be useful (Swap & Leonard, 1999, pp.6)

Within this definition, at that place are 4 features. Firstly, creativity involves divergent thinking - a breaking extraneous from familiar, established musical modes of seeing and doing things (breaking away from paradigms). Secondly, these novel ideas must(prenominal) be expressed or communicated to others. This look provides a reality check on whether the ideas are very novel - or simply bizarre. Thirdly, creativity must alike include convergent thinking - some agreement that wizard or more of the novel ideas is worth pursuing. Finally, this agreed-on option must tolerate the potential for being useful and for addressing the problem that initiated the growth of options. The end result of the creative process is an innovation:

construct is the embodiment, combination, and/or synthesis of knowledge in novel, relevant, valued youthful products, processes or services (Swap & Leonard, 1999, pp.7)

3         Types of Thinkers

It is not enough to have a good mind.



The main thing is to use it rise

(Henry, 1992, pp. 25)

The way in which the managers and employees of an organisation think exit have a great influence over the organisations daily business, the way problems are solved, and how changes and transitions are managed.

Im appreciative of your good essay on creativity in management. As business becomes increasingly competitive, it will be more important than ever that managers formulate advance(a) strategies to ensure that their organizations succeed. You used headings well and that made your paper casual to read. Your report was well documented and researched. Nice work!

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