Analysis of Chipotle's stock and company

Name of Company: Chipotle Mexican GrillTicker Symbol: CMGSecurity Market: New York telephone circuit Exchange (NYSE)Company Background:Chipotle Mexican Grill started in a single location in Denver, Colorado, in 1993, on a very simple idea, according to Founder and CEO Steve Ells. ? poke appear a simple menu of great food vigilant fresh each day, victimization many of the same homework techniques as gourmet restaurants. Then serve the food quickly, in a cool atmosphere? (http://chipotle.com). Ells took this simple concept and build a quick-serve restaurant, where customers have the ability to build their burritos or tacos using an assembly line process. The chain is now bending at the rate of 100 new restaurants per year thanks to its parent, fast-food colossus McDonalds Corporation. McDonalds first invested in the company in 1998, before fetching majority control the following year, which held about 90 pct of the company. As of October 5, 2007, Chipotle now operates independently of McDonalds Corporation (http://www.answers.com/topic/chipotle-mexican-grill-inc).

tutelage Statement:Food with Integrity isnt a marketing slogan. Its non a product line of natural and organic foods. And its not a corporate initiative that will ever be finished or set aside to make way for other priorities. Its a philosophy that we can always do better in terms of the food we buy.



And when we say better, we soaked better in every sense of the word- better tasting, plan of attack from better sources, better for the environment, better for the animals, and better for the farmers who raise the animals and grow the produce? (http://chipotle.com).

Product/Service LineChipotle has revolutionized how people look at fast food. Chipotle has gone out of their way to not only(prenominal) maximize its profit but to also look out for what the consumer is putting into their stomachs. Chipotle focuses on hormone- and antibiotic-free meat that is humanely raised which consists...

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