Century of Survival: An American Icon

Abstract

When companies come face-to-face with downturns of their business, they t close to do everything in their core to turn things around either with sales, or organizational behavioral changes. Not all told are successful in qualification the turn, but one troupe comes to mind that did, Harley-Davidson (H-D), a company depicting a century of survival in all aspects of the business from production of motorcycles, sales, and organizational changes. When the struggle to survive surfaced, H-D was upbeat and made the changes necessary to escalate moral and recapture the American dream.

History of Harley-Davidson

With the first production model rolling out in 1903, William Harley and Arthur Davidson unkno promotegly started what is considered today as a legend in motorcycles. Deemed a racing bike in its beginning, H-D went on to win more races, setting the companys motorcycle as a succeeder in American eyes. The US establishment at the end of World War I supposedly used much than half of the companys production, or 20,000 motorcycles. By 1920, H-D was the largest manufacturer of motorcycles over one C competitors, selling over 27,000 motorcycles a year (Bronson &a Beaver, 2005), and at the end of World War II, H-D had produced and estimated 90,000 motorcycles for the US government alone.



During the Great Depression of the 1930s, H-D and Indian brand bikes were the only twain American motorcycle companies to survive.

From its beginning until present time, H-D has gone done multiple changes in its organization. The company is considered a survivor in the eyes of those that believe in its product because the organization was hearty run, and was getting bigger and stronger as the years went by. Nevertheless, as with many companies in America, H-D was no exception to hard times. During the 1960s, H-D found itself in turmoil as its products...

If you want to get a climb essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .